CELIS BREWERY

Above and below (live links) are some decks I worked on with Jon Copp. One is for Ampersand and the other for Campbell Mattress company. My roles included general concepting, strategy, and working with Jon on the copy.

Campbell Mattress Ad Exploration

Client: Stanley Screwdrivers

Goal: Create and execute campaign for Stanley Screwdrivers

These two pieces and four other print pieces I created in my Copywriting course are based around the idea that using a screwdriver comes as natural to men as their remote, razor, toothbrush ect. Hence the tagline: Naturally Reliable.

 

Client: Listerine PocketPaks

Goal: Rebrand Listerine PocketPaks to appeal to younger demographic

For these I came up with the tagline and wrote the body copy. I also concepted the visuals that accompany the ads. My partner Cory Weiner executed them with his impeccable knack for design.

 

RTBS

 

 

Client: Radio Talking Book Service

Goal: Rebrand RTBS

 These were done in my campaigns course. My position was copywriter. My responsibilities included but not limited to writing copy for the website, brochures, and two radio spots. Above in the text box is a link to the website.